Marketing News

Becky G Is Garnier’s New Ambassador

The brand demonstrates how the new Sleek & Stay Hair Serum passed the "torture test" and keeps her hair sleek despite her life's high-energy moments.

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By: Lianna Albrizio

Associate Editor

Garnier Fructis is turning up the heat with the launch of its latest innovation, Sleek & Stay Hair Serum, and global recording artist Becky G is putting it to the test as the brand’s new ambassador. “We’re thrilled to welcome Becky G to the Garnier Fructis family,” said Ali Fakih, SVP of marketing at Garnier. “From her success in the music industry to her status as a global beauty icon, she continues to captivate audiences with her fearless attitude and relatabilit...

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